What I hear today is incredible. Katrina Nordström, professor of Microbiology at the Aalto University School of Science, has been explaining how Design can help her to teach microbiology and sciences in general. Alice Peinado who teaches Design management from …
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Design and new industrial paradigms
The emergence of newly-industrialized, cheap labor countries has wreaked pure havoc on those industrial paradigms upon which economies were founded. For the past 150 years, companies have devoted their time and energy to performance, productivity, increasing returns to scale and …
Globalisation : a design-friendly context, a context that challenges spirituals and moral values
Globalisation, culture shock brings into question the whole of moral and spiritual values upon which we had originally built and locked away our societies. God now has company, the family unit is collapsing, school is hardly a sanctuary, work is …
What is “utile”, what is “futile”… Roma, La Sapienza, February 2011
I do not think that we can define the trivial and functional by relating them to design. Anything that makes sense is functional. And, in essence, the designer’s intention is just that: to “find meaning” and “create meaning” in our …
Business needs Design
Because they have always considered business administration and management as mere business sciences based on analytical thinking; because they have always relied on research and its seriousness; because they have always strived to rationalize, codify and analyze the past to …
Design schools/Business schools
This morning I was solicited by concerned parents: they were wondering if their still undecided child should rather enroll in a design school or a business school. I told them that after a five-year training in design, as a young …
Brave new world
If only tomorrow’s students actually attended class, organized work sessions with their teachers, supervisors, advisors and with company representatives; if only they handled their projects with a true community spirit and enriched themselves by interacting with the thousand experts and …
Design, profit, ethics
As a creative discipline design should never take up with generating benefits. This would equate debasing itself. We should not mistake a designer’s objectives for the goals of the company he/she works for. But don’t get me wrong: this does …
The question for GM : What to produce if not “cars”
The U.S. government has granted billions of dollars to the automobile industry to prevent it from collapsing and taking with it the whole economy. Similarly, the French President has received Renault’s President Carlos Ghosn to obtain help and finance for …
The era of Quality is over, welcome to Creativity
The era of total quality has come to an end, overthrown by creation and innovation-oriented approaches concerned with socio-economic issues. Now one must no longer “improve and further what one already knows how to do” but rather “do something new …
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