Design Schools are experiencing and will continue to experience huge upheavals. They are benefiting from real opportunities in development proportionate to the large cultural and socio-economic stakes the world is faced with today. They take a predominant place in the …
Month: January 2017

Design and research
I have recently given a lecture at the symposium organized by the IASDR – “International Association of Societies of Design Research” 2009* – a research-oriented conference presenting the work of a large number of researchers and universities from all over …

Degrees, what degrees ?
Degree holders are used to saying they graduated in such or such city or school: Helsinki, London, Milan… But will this still make sense in the near future? Will it still make sense to say this for students who spent …

From the economy of consumption to the economy of contribution
Twitter, Wikipedia, Facebook, etc. All are leading the way in a radical change in the relationships among the market, consumers and goods and services providers. Emerging from it is a new kind of marketing resulting from the rising presence of …

“Design school graduates also need to be entrepreneurs”
Interview for a magazine of Education
Christian Guellerin has been the director of the Ecole de design Nantes Atlantique for 13 years. This former head of a business school, who has also worked at the Chamber of Commerce of Nantes/St …

Design schools: from creation to management
Given the turbulent socio-economic climate, the number of remarkable opportunities awaiting design schools is not only impressive, involving the training of students who will occupy tomorrow’s top managerial roles, but also commensurate with innovation challenges facing businesses and society on …

A design-creation and innovation-friendly context
Economic and industrial models are crumbling away. Economists everywhere seem incapable of predicting or solving problems facing Western countries. The reality is that universities of economics, recently recognized by the Shanghai ranking for the quality of their research, have not …

“Made in” is over. Time to go for “Designed by”
The French politicians have recently jumped on a frantic “Made in France” bandwagon that is kicking up quite a bit of dust around the question of French-made and French-bought. Their solution is surprisingly simple: “keep production local = less unemployment.” …

The secret of innovation corporations
Not long ago, establishing quality procedures was at the core of a company’s managerial dynamics. Few could escape quality circles, ISO standards, or implementing processes that advocated the “right way” of getting things done in order to improve efficiency. Everything …

Design schools, the new incubators
Western economies are looking for a new life, a new impulse. If States are now looking at ways of containing the debt crisis, of saving banks from bankruptcy, it is in the field of business and competitiveness that everything will …