Because they have always considered business administration and management as mere business sciences based on analytical thinking; because they have always relied on research and its seriousness; because they have always strived to rationalize, codify and analyze the past to …
Month: October 2009
Design schools/Business schools
This morning I was solicited by concerned parents: they were wondering if their still undecided child should rather enroll in a design school or a business school. I told them that after a five-year training in design, as a young …
Design Education and research
In a number of higher education institutions, design has broken free from the traditional technical mould and become a managerial discipline. Designers have become managers of complex projects, bringing together engineers, marketers, philosophers, sociologists and artists. It is likely that …
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