Skip to main content

The era of Quality is over, welcome to Creativity

The era of total quality has come to an end, overthrown by creation and innovation-oriented approaches concerned with socio-economic issues. Now one must no longer “improve and further what one already knows how to do” but rather “do something new by generating unknown matter from already known one so as to create new, sustainable and large-scale situations.” This is how we should rethink the industrial paradigms on which Western economies now faced with globalization are based. Designers are the innovation-oriented craftsmen whose duty it is to rethink the future of companies and the capitalism of tomorrow.

Leave a Reply

Your email address will not be published. Required fields are marked *