A4 TCD-Students started a project for Bangalore’s Industry. A work-in-progress report.
mars 22, 2013 par s.vonkessel
EFD Induction is a global company, which manufactures machines for induction. Originally from Germany, EFD Induction is operating worldwide and has since 15 years a factory in Bangalore.
At present a new factory building near the International Airport, Bangalore has been planned. The new building, designed by Soumitro Gosh and Axel Schorlemmer from Mathew Gosh Architects, should not only contain a different transport system for the machines, but also incorporate the company’s concern towards a sustainable production, dealing differently with energy and water consumption. For their customer relationship area, the CEO Mr. Reilard wants to design the spaces in a way that international customers, coming often from Japan, relate to India’s culture and the company’s philosophy. He has asked the A4 students to come up with innovative ideas for different areas inside and outside of the new building.
The areas of work and domain for the TCD Students involve:
1. visual communication: branding, digital storytelling: Showcasing quality and history of the company, « Indianness », effective ecological industrial production
2. space design, eco- and product design
Customer Relations, Reception and Lounge Area, Outside Spaces, System for Exhibition Design, Ergonomics of workplaces, areas of communication, light design…
Students will be in touch with Mathew Gosh Architects and the client Hubert Reilard, who will be instrumental in choosing ideas for preliminary designs. Plans from the architects are provided for the project.
In the first design phase students have analysed the project in mixed teams and each team has independently worked on a briefing. They have identified their research, fields of interests and methodology, as well as work out a detailed timeline, using tools like brainstorming, mind mapping, empathy mapping. A three day workshop on design thinking by Professor MP Ranjan introduced students to many different ways of thinking and methods in design projects (an extra post will come up).
During the 1st phase of the project, each team works in competition to the other teams until the Phase 1 presentations on 1st April. A jury, comprising of the client (CEO) and the architects, will identify the best design ideas and decide which will be developed further.
Three different teams of students will present their work of the first design stage on 1st April to the client and architects. The client will then decide with of the ideas will be selected for further detailing.
Another report will be posted in April on more Work-in-Progress.
Sabina von Kessel, TCD faculty, is presently responsible to facilitate this project with the students.