India’s newspaper industry

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The New Yorker: Annals of Communications
Citizens Jain
Why India’s newspaper industry is thriving.
by Ken Auletta October 8, 2012

Samir and Vineet Jain. Their success is a product of an unorthodox philosophy.

While everywhere else in the world the newspaper and advertising industry is shrinking,  in India it is expanding by about one and a half per cent annually. Many non-English newspapers are growing three times as fast, as about twenty million more Indians become literate each year.

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