India’s newspaper industry

octobre 10, 2012 par s.vonkessel

Métiers

Programmes

Featured Article:

The New Yorker: Annals of Communications
Citizens Jain
Why India’s newspaper industry is thriving.
by Ken Auletta October 8, 2012

Samir and Vineet Jain. Their success is a product of an unorthodox philosophy.

While everywhere else in the world the newspaper and advertising industry is shrinking, in India it is expanding by about one and a half per cent annually. Many non-English newspapers are growing three times as fast, as about twenty million more Indians become literate each year.